Roy Voss, ‘Cross’, 2012, Whitechapel Gallery

About Roy Voss

Using drop curtains painted with panoramic natural vistas, and digitally printed wallpaper of idyllic landscapes punctuated with words, sculptures, and found tchotchkes, Roy Voss constructs disorienting installations that assert the nature that we know as unnatural. Taking his cue from set design, advertisements, and the tourism industry, Voss shows us how nature is designed and marketed, another commodity in consumer culture. In Pine (2008), he covered the walls of a gallery with images of mountain ranges, whose vastness was undermined by their overt two-dimensionality. Lamps topped with naked light bulbs and kitschy souvenirs stood near the images, like tourists, trees, or signposts. The words “come” and “there” were incorporated into one of the mountain scenes, mimicking and lampooning the come-on of advertisements.

British, b. 1971