Salvador Dalí, ‘The Spring at (Perrier) 1969’, 1969, Fairhead Fine Art Limited
Salvador Dalí, ‘The Spring at (Perrier) 1969’, 1969, Fairhead Fine Art Limited

By 1984 Perrier was the wolds leading mineral water company having been founded in 1904. It came from a natural spring in Verges, a spa town in Provence, and was famous for it’s alleged health giving properties. This work was the text of a full page advertisement in French Newspapers commissioned by Perrier.
Edition: There was an edition of 25 on cardboard and a large edition of unknown size on thin poster paper from which our example comes.
Printer: SCAL-GP

Signature: printed signature

Publisher: Perrier Company, France

Prestel “Catalogue Raisonne of Prints II: Lithographs and wood engravings 1956/1980 - No 1231

About Salvador Dalí

Salvador Dalí was a leading proponent of Surrealism, the 20-century avant-garde movement that sought to release the creative potential of the unconscious through strange, dream-like imagery. “Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision,” he said. Dalí is specially credited with the innovation of “paranoia-criticism,” a philosophy of art making he defined as “irrational understanding based on the interpretive-critical association of delirious phenomena.” In addition to meticulously painting fantastic compositions, such as The Accommodations of Desire (1929) and the melting clocks in his famed The Persistence of Memory (1931), Dalí was a prolific writer and early filmmaker, and cultivated an eccentric public persona with his flamboyant mustache, pet ocelot, and outlandish behavior and quips. “Each morning when I awake, I experience again a supreme pleasure,” he once said. “That of being Salvador Dalí.”

Spanish, 1904-1989, Figueres, Spain