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With a background in advertising, Shepard Fairey is well aware of the power of marketing to influence a consumer's decision making process. Influenced by Barbara Kruger's campaign using her art to address issues related to reproductive rights, Fairey juxtaposed slogans with unrelated images to change the original meaning of the phrase. Fairey later expanded this concept by employing wordplay and further developing slogans to communicate political values—thus a corruption of the democratic statement "New World Order" changes to "New World Odor," where the stink of power requires a gas mask.
Framed: 49 x 35 1/2 inches.
In excellent condition; framed. slight losses of black paint to the figure's shirt. Slight scratching throughout the work; curvature to the paper natural to collage and medium
- Materials
- Spray paint stencil and collage on paper
- Size
- 44 3/4 × 30 in | 113.7 × 76.2 cm
- Medium
New World Odor, 2005
With a background in advertising, Shepard Fairey is well aware of the power of marketing to influence a consumer's decision making process. Influenced by Barbara Kruger's campaign using her art to address issues related to reproductive rights, Fairey juxtaposed slogans with unrelated images to change the original meaning of the phrase. Fairey later expanded this concept by employing wordplay and further developing slogans to communicate political values—thus a corruption of the democratic statement "New World Order" changes to "New World Odor," where the stink of power requires a gas mask.
Framed: 49 x 35 1/2 inches.
In excellent condition; framed. slight losses of black paint to the figure's shirt. Slight scratching throughout the work; curvature to the paper natural to collage and medium
- Materials
- Spray paint stencil and collage on paper
- Size
- 44 3/4 × 30 in | 113.7 × 76.2 cm
- Medium
