Shepard Fairey, ‘New World Odor’, 2005, Julien's Auctions

With a background in advertising, Shepard Fairey is well aware of the power of marketing to influence a consumer's decision making process. Influenced by Barbara Kruger's campaign using her art to address issues related to reproductive rights, Fairey juxtaposed slogans with unrelated images to change the original meaning of the phrase. Fairey later expanded this concept by employing wordplay and further developing slogans to communicate political values—thus a corruption of the democratic statement "New World Order" changes to "New World Odor," where the stink of power requires a gas mask.

Framed: 49 x 35 1/2 inches.

In excellent condition; framed. slight losses of black paint to the figure's shirt. Slight scratching throughout the work; curvature to the paper natural to collage and medium

"Shepard Fairey: Manufacturing Dissent"

ICA Boston X Supply and Demand: 20 Year Retrospective
2/6 – 8/16, 2009

Warhol Museum X Supply and Demand
10/18 – 1/31, 2010

Contemporary Arts Center Cincinnati X Supply and Demand
2/20 – 8/22, 2010

Merry Karnowski Gallery

About Shepard Fairey

Expanding on the legacies of artists such as Keith Haring and Andy Warhol, Shepard Fairey’s practice disrupts the distinction between fine and commercial art. A major artist of the street art movement, Fairey rose to prominence in the early 1990s through the dispersion of posters, stickers, and murals, related to his Obey Giant campaign, which yielded an international cultural phenomenon. Fairey’s iconic poster of President Barack Obama was adopted as the official emblem associated with the presidential campaign and encapsulates a number of recurring concerns in the artist’s work, including propaganda, portraiture, and political power.

American, b. 1970, Charleston, South Carolina, based in Los Angeles, California