SUPERFLEX, ‘If Value Then Copy’, 2017, Nils Stærk

If Value Then Copy is a series of triptycs with a motif of the text “If value then copy”.
First conceived as a slogan for the work COPYSHOP, 2005 it now takes shape as a
transforming black and white work on canvas. Each edition in the series is unique and shows
an increasingly distorted version of the design in a chronological order. From the original 100
photocopies were made – each a copy of the preceding one – and a selection was chosen to
describe the evolution of copies.
The first edition featuring the original design is hand-painted with the following editions being
silk screened to represent the nature of the analogue photocopy machine, originally bought
and used in the first COPYSHOP in Copenhagen.
With a diverse and complex practice that engages art, design, commerce and economic
structures of dependency, the Danish artist group SUPERFLEX by Rasmus Nielsen, Jakob
Fenger, Bjørnstjerne Christiansen, challenges the role of artists in contemporary society and
explore the nature of globalization through ongoing collaborative projects.
Since 1993 SUPERFLEX has been working on a series of projects to do with economic
forces, democratic production conditions and self-organization. The artists have examined
alternative energy production methods and commodity production plants in Brazil, Thailand
and Europe in their projects both exposing and questioning the existing economic structures.
Working in and outside the physical location of the exhibition space, Superflex reinterprets
the role of artists in contemporary society through professional collaborations and unusual
types of activation of their audience.
SUPERFLEX is currently showing at The Turbine Hall, TATE Modern, London, UK.