Indonesian Artist Trio Tromarama Develop Realities for the Digital Age
'Zsa Zsa Zsu' is a music video produced for the Bandung-based music band, Rock N’ Roll Mafia (RNRM). The title of the song is a phrase used to describe the electric connection and chemistry experienced when meeting a new love interest, and narrates the anticipation and longing of infatuation, from both the male and female perspective.
The storyboard of 'Zsa Zsa Zsu' emphasises this electric connection, depicting members of RNRM performing the song using the stop-motion animation technique. Unexpected objects such as buttons and beads are used to form the images. This combination of a deliberate low-tech technique and choice of everyday materials is characteristic of Tromarama’s unique artistic style, and contrasts greatly with many mainstream music videos, which rely on the use of special effects and heavy editing in order to achieve slick production values and a polished end product in order to appeal to viewers.
The use of buttons and beads in 'Zsa Zsa Zsu' pays tribute to the artists’ hometown of Bandung – known as a centre for garment manufacturing – and results in images that seem blurred and pixelated, reminiscent of the days when technology and mass media were not so developed yet, creating a nostalgic and ‘indie’ feel.
Image rights: Singapore Art Museum collection