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UBIK

From One End To Another, 2015

Half-polished brass chain
35 4/5 × 2/5 in
91 × 1 cm
Contact For Price
location
Madrid
Have a question? Read our FAQ.
About the work
Image rights
© Sabrina Amrani and the artist
UBIK
Indian, b. 1985
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Dubai-based UBIK’s conceptual works highlight themes of propaganda, censorship, and repression. By combining imagery lifted from political campaigns and pop culture, he questions capitalism and contemporary political systems with sardonic humor. In A firm grip (will improve your trajectory) (2011), he re-envisions a carton of Coca-Cola bottles as an artillery of Molotov cocktails. The revolution will be merchandised (2011) reveals the importance of text to UBIK’s practice. Fusing consumerist tee-shirt culture with the lilt of political slogans, he proposes a new world order: “First comes the revolution, then comes the media, then come the analysts, then comes the merchandise, then comes the victory, then comes more merchandise.”

navigate left
navigate right
Save
Save
view
View in room
share
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Save
Save
view
View in room
share
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About the work
Image rights
© Sabrina Amrani and the artist
UBIK
Indian, b. 1985
Follow

Dubai-based UBIK’s conceptual works highlight themes of propaganda, censorship, and repression. By combining imagery lifted from political campaigns and pop culture, he questions capitalism and contemporary political systems with sardonic humor. In A firm grip (will improve your trajectory) (2011), he re-envisions a carton of Coca-Cola bottles as an artillery of Molotov cocktails. The revolution will be merchandised (2011) reveals the importance of text to UBIK’s practice. Fusing consumerist tee-shirt culture with the lilt of political slogans, he proposes a new world order: “First comes the revolution, then comes the media, then come the analysts, then comes the merchandise, then comes the victory, then comes more merchandise.”

UBIK

From One End To Another, 2015

Half-polished brass chain
35 4/5 × 2/5 in
91 × 1 cm
Contact For Price
location
Madrid
Have a question? Read our FAQ.
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