Ugo Rondinone, ‘I don’t live here anymore’, 2011, Ingleby Gallery

The ‘Billboard for Edinburgh’ project ran from 2008 - 2016, when the Gallery was situated in its Calton Road premises and transformed a defunct billboard on the end wall of the building. The Billboard installation would change every three months and from each a limited edition print would be published. The list of contributors includes Turner Prize nominees and winners and artists with world renowned reputations alongside emerging talents.
This image is derived from a series of works called ‘I don’t live here anymore’ in which the artist explores the world of fashion and cosmetics advertising by incorporating his own form into pre-existing photographs or posed images.

The result is an ambiguous image which appears all at once to be celebratory and melancholic, cynical and liberating.

Publisher: Ingleby Gallery

About Ugo Rondinone

Ranging from installations to psychedelic paintings to large-scale drawings, Ugo Rondinone’s eclectic work balances on the razor’s edge between euphoria and depression. His signature incandescent colors and Pop references, as in his rainbow-hued and neon-lit sign pieces, turn cultural clichés (“Hell, Yes!”) into material for a contemporary Arte Povera, recycling old catchphrases, repurposed cement, or cast-off clothes. Similarly, his sculptures often transform everyday objects by casting them in bronze, giving them an artificial permanence that both underscores and denies their perishability. Rondinone represented Switzerland in the 52nd Venice Biennale.

Swiss, b. 1964, Brunnen, Switzerland, based in New York, New York