Wim Crouwel, ‘No. 22 "New Alphabet"’, 2014, Chamber
Wim Crouwel, ‘No. 22 "New Alphabet"’, 2014, Chamber
Wim Crouwel, ‘No. 22 "New Alphabet"’, 2014, Chamber

Theo Ruth's "Penguin Chair" has been described by Crouwel as "a sculpture of free curved lines." The ne upholstery fabric designed for Chamber is in sharp contrast with this. Crouwel based the new print on The New Alphabet, a typeface he designed in 1967, when the first cathode ray tubes made traditional curvilinear letterforms difficult to reconstruct. Crouwel redesigned the alphabet specifically for a computer screen, using only vertical and horizontal lines.

Image rights: Loek Blonk

Amsterdam, The Netherlands

About Wim Crouwel

About Theo Ruth