Neuroeconomics refers to the interdisciplinary field that aims to explain human decision
making, combining a wide range of research from neuroscience to behavioural economics and
social psychology. A colourful plastic Barbie Dream House, equipped with items such as an
elevator, a pool and a garage, is placed on top of an aluminium honeycomb plinth. With its
traces of living, inhabitants and the cardboard wall structures removed, the house looks
reminiscent of a ruin.
The Barbie doll was introduced to the market in 1959, geared toward young girls as its target
consumers. With the huge success of the product, Barbie has turned to a polarising symbol of
beauty and body standards. Through ready-made objects, desires, ideals, and consumerism all
come to play in this work.