Exhibition posters are a great way to collect a piece of art history, from vintage prints advertising the first Impressionist salons to more recent posters celebrating Kerry James Marshall’s first museum retrospective. Many artists—including Robert Rauschenberg, Roy Lichtenstein, and Keith Haring—are famous for designing their own exhibition posters, viewing these prints as an extension of shows at galleries and museums. When first released, these prints are often low in cost (or free entirely), but they can rise in value when the featured artist grows in popularity. For example, Lichtenstein’s exhibition poster Shipboard Girl (1965), which might have sold for $5 or $10 at his opening show at Leo Castelli Gallery, has since reached over $50,000 at auction.

© Jean-Michel Basquiat / Artist Rights Society …

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