KAWS, BFF Dior Plush Pink, 2019. Courtesy of Lougher Contemporary.

In 2018, Kim Jones launched his first collection for Dior Homme by partnering with the street artist KAWS. A 22-foot-tall sculpture of KAWS’s signature BFF character—adorned with thousands of pink roses—loomed over Dior’s show at Paris Fashion Week, and models walked the catwalk carrying plush toy versions of the figure. Clad in Baby Dior suiting, these plush toys were also given as gifts for guests of the runway show—and celebrities like Victoria Beckham, Naomi Campbell, Kate Moss, Kim Kardashian, A$AP Rocky, and Bella Hadid all took photographs with the Elmo-like creatures. In 2019, KAWS and Dior released two limited edition versions of these toys to the public—a pink BFF in a black suit and a black BFF in a denim jacket— which sold out at the original retail price of $7,500 and quickly found their way to the secondary market. The collaboration between KAWS and Dior also includes sweatshirts, keychains, socks, pins, and other wearable items, bridging together the worlds of high fashion and street art.

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