In 1987, the cigarette company Lucky Strike commissioned Keith Haring, to design a suite of advertisements for the brand. Haring created nine drawings for Lucky Strike, from which the company selected five to be printed as limited edition silkscreen prints. Three of the designs, featuring the street artist’s signature expressive lines and dancing figures, were also released as posters. To humor his friends, Haring also created a tenth sketch for Lucky Strike that depicted a smoking skeleton. The executives at Lucky Strike weren’t too happy about that rendition, Haring noted in his journal.
Keith Haring, Lucky Strike II, 1987. Courtesy of Graves International Art.