74th Arts

Building on the success of 74tharts’ previous chapters in Vienna and Aspen, INFLUENCERS will feature a selling art and design exhibition and concurrent cross-cultural events that celebrate the intergenerational influences on art and design and embrace Milan’s rich local and regional culture with a global perspective.

Borrowing from and recontextualizing the role of the influencer as we know it today in the realm of social media and prompted by the importance of family in the continuity of Italian culture, themes and ideas of intergenerationality, strong women, and Hoffman's own close-knit relationship with her mother, INFLUENCERS centers on the exhibition INFLUENCERS: Pioneering Women Shaping Contemporary Art and Design to open at Blindarte (Via Palermo, 11, 20121 Milano, Italy) from October 22–31, 2024.

The Aspen Art Fair, the new art, design, luxury, travel, and hospitality takeover set against Aspen’s stunning backdrop at the historic Hotel Jerome will take place for the first time from July 29-August 2, 2024, kicking off Aspen Art Week.

A first of its kind, the fair is co-founded and directed by Becca Hoffman – also the founder of the new cultural organization 74tharts, which includes the fair as part of a larger global series of nomadic pop up art, design, lifestyle and cultural convenings in key cities around the world including Milan, Marseille, Singapore, and Vienna - and Bob Chase of Aspen’s Hexton Gallery.

The inaugural edition promises to bring together more than 30 international exhibitors and specially-curated projects with a global network of art dealers, collectors, and enthusiasts for a boutique and bespoke fair experience that sets itself apart at a MICHELIN Key-rated hotel – the landmark, Hotel Jerome, one of the most outstanding hotels in the U.S.

The Aspen Art Fair at the Hotel Jerome and 74tharts will present A Place for Us, an expansive group preview exhibition curated by Laura Smith Sweeney of LSS Art Advisory. Opening on June 25 - July 25,2024, the show features artworks by 12 artists working in a variety of media, from pulped law textbooks to blown glass. The artists, represented by Southern Guild, Patron, Praise Shadows and Perrotin, which will participate in the Aspen Art Fair, include Iván Argote, Jamal Cyrus, Gabriel de la Mora, Leslie Hewitt, Samuel Levi Jones, Caroline Kent, Zanele Muholi, Jean Shin, Yuri Shimojo, Stanislaw Trzebinski, Liat Yossifor, and Luyanda Zindela.

Opening Tuesday June 4th, 74tharts will produce a pop-up exhibition focusing on Contemporary Art, Design, and Sigmund Freud. Hosted in the Bibliotek of West, a historic economics university in the 9th district, this will be a visual exploration of topics such as eros and thanatos, dreams and the subconscious, the ego and id, oedipal relationships, and more.