How to Buy Art

A Beginner’s Guide to Purchasing and Discovering Art

Buying art should be inspiring, not intimidating. This guide offers expert insights, practical guidance, and curated collections—helping you navigate the art world with ease. Whether you’re searching for affordable art, investing in emerging artists, or building a collection that reflects your personal style, we make collecting art approachable, transparent, and rewarding.

How Do I Start an Art Collection?

Start collecting art by exploring artists, setting a budget, and understanding pricing—this guide will help you make informed decisions and buy art with confidence.

5 Common Mistakes New Art Collectors Make—and How to Avoid Them
By Annabel Keenan
5 Common Mistakes New Art Collectors Make—and How to Avoid Them

From understanding provenance to making informed purchases, learn how to navigate the art market smoothly and build a collection with certainty.

What Determines the Price of an Artwork?
By Maxwell Rabb
What Determines the Price of an Artwork?

Artwork prices can be mystifying, from million-dollar auction sales to undisclosed gallery prices. Learn the key factors that influence value and how to make informed collecting decisions.

The Art Books Every Collector Needs to Read
By Maxwell Rabb
The Art Books Every Collector Needs to Read

Top gallerists like Larry Gagosian and Almine Rech share the essential books that every aspiring and seasoned collector should have on their shelf.

The Etiquette of Negotiating Art Prices with Galleries
By Reena Devi
The Etiquette of Negotiating Art Prices with Galleries

Navigating gallery pricing can be intimidating, but understanding the right approach—and the standard approach to discounts—makes all the difference.

5 Art World Secrets Every Collector Should Know
By Brian Ng
5 Art World Secrets Every Collector Should Know

The art world can feel exclusive and opaque, but these five insider secrets—from navigating galleries to landing coveted works—will help you collect with confidence.

The Artsy Guide to Start Buying Art
Article Series
The Artsy Guide to Start Buying Art

See the full series of articles about starting your art collection.

How Should I Display Art in My Home?

Arrange your art with intention by considering framing, lighting, spacing, and placement to enhance both the artwork and your home.

How to Hang an Art Collection like an Expert
By Lucy Howie
How to Hang an Art Collection like an Expert

From placement and lighting to frames and fixtures, hanging art is both a science and an art. Learn expert tips on creating a cohesive display, maximizing impact, and avoiding common mistakes.

5 Tips for Finding the Right Frame for Your Art
By Osman Can Yerebakan
5 Tips for Finding the Right Frame for Your Art

Discover expert tips on choosing frames that enhance, protect, and complement your artwork while preserving its long-term value.

5 Tips for Installing Street Art in Your Home
By Lucy Howie
5 Tips for Installing Street Art in Your Home

Learn how to seamlessly integrate street art into your home with expert tips on framing, lighting, and creating a cohesive display that honors the artwork’s origins.

How Do I Collect Art by Color and Size?

Artsy’s curated collections make it easy to find artworks by color and scale, helping you discover pieces that perfectly fit your space, style, and taste.

Art for Small Spaces
Curated Collection
Art for Small Spaces

Discover a curated selection of small artworks for sale, perfect for adding impact to compact spaces.

Art for Large Spaces
Curated Collection
Art for Large Spaces

Discover a curated selection of large artworks for sale, perfect for making an impact on bigger spaces.

Tabletop Sculpture
Curated Collection
Tabletop Sculpture

Discover a curated selection of tabletop sculptures for sale, perfect for adding character and dimension to any space or surface.

Warm Tones | Red, Orange, Pink, and Yellow Artworks
Curated Collection
Warm Tones | Red, Orange, Pink, and Yellow Artworks

Explore a curated selection of red art, orange art, yellow art, and more, featuring pieces that radiate energy and vibrancy.

Cool Tones | Blue, Green, and Purple Artworks
Curated Collection
Cool Tones | Blue, Green, and Purple Artworks

Explore a curated selection of blue art, green art, and purple art, featuring pieces that evoke calmness and serenity.

Black-and-White Artworks
Curated Collection
Black-and-White Artworks

From the beginning of art history, artists have been drawn to the simple palette of black and white.

How Does the Art Market Work?

The art market operates through galleries, auctions, private sales, and online platforms, where prices are influenced by demand, artist reputation, the economy, and art world trends.

5 Themes That Will Define the Art Market in 2025
By Arun Kakar
5 Themes That Will Define the Art Market in 2025

This article explores the key factors impacting the buying and selling of art this year, from Trump’s presidency to the rise of cryptocurrencies.

10 Essential Art Fairs for Collectors of All Stages
By Annabel Keenan
10 Essential Art Fairs for Collectors of All Stages

Discover the top art fairs worldwide, from blue-chip showcases to emerging artist hubs, tailored for collectors at every stage.

How Interest Rates Affect the Art Market
By Arun Kakar
How Interest Rates Affect the Art Market

Shifts in interest rates can influence liquidity, auction results, and collector behavior—here’s what you need to know.

How Artwork Appraisals, Valuations, and Estimates Differ
By Osman Can Yerebakan
How Artwork Appraisals, Valuations, and Estimates Differ

Understand the key differences between appraisals, valuations, and estimates—how they’re determined, when they’re needed, and what they mean for collectors.

Why Provenance Matters to Art Collectors
By Brian Ng
Why Provenance Matters to Art Collectors

An artwork’s ownership history can impact its value, authenticity, and legal standing. Learn how to assess provenance before you buy.

The Artsy Guide to the Art Market
Article Series
The Artsy Guide to the Art Market

See the full series of articles on the art market.

How Do I Bid in Art Auctions?

To bid in an art auction, register with the auction house, set a budget, research the artwork, and place bids in person, online, or by phone while following auction rules.

25 Auction Terms Every Art Collector Needs to Know
By Maxwell Rabb
25 Auction Terms Every Art Collector Needs to Know

Navigating an auction can be daunting for new collectors. This essential glossary breaks down 25 key auction terms—from reserves and guarantees to white glove sales—so you can bid with confidence.

The Complete Guide to Bidding in an Artsy Auction
By Artsy Specialists
The Complete Guide to Bidding in an Artsy Auction

This step-by-step guide covers everything you need to know about Artsy Auctions—from placing a bid and securing your lot to understanding buyer’s premiums and post-sale logistics.

What Auction Results Do (and Don’t) Tell Us About the State of the Art Market
By Veena McCoole
What Auction Results Do (and Don’t) Tell Us About the State of the Art Market

Auction sales offer public insights into market trends, but understanding their true impact requires a deeper analysis.

How to Go to Art Fairs, Gallery Openings, and Art World Parties

Gain access to the art world’s social scene by attending public openings, securing VIP passes to fairs, networking with galleries, and navigating invite-only events with insider tips.

How Glitzy Parties Became the Ultimate Art World Currency
By Osman Can Yerebakan
How Glitzy Parties Became the Ultimate Art World Currency

From exclusive dinners to late-night dancing and DJ-fueled celebrations, discover how art world parties shape relationships, influence deals, and define the social scene.

A Guide to the Art World for Introverts
By Olivia Allen
A Guide to the Art World for Introverts

Navigate the art world with confidence. This guide for introverts shares expert tips on attending gallery openings, art fairs, and events.

The Dos and Don’ts of Bringing a Dog to Art World Events
By Julie Baumgardner
The Dos and Don’ts of Bringing a Dog to Art World Events

Bringing your dog into the art world—from VIP fair days to gallery openings—requires the right etiquette. Here’s how to ensure your pup is well-behaved while you navigate the scene.

Best Practices for Shipping, Storing, and Insuring Art

Keep your art safe by using professional art shippers, climate-controlled storage, and the right insurance to protect your art collection.

What Collectors Need to Know About Art Shipping
By Samuel McIlhagga
What Collectors Need to Know About Art Shipping

From selecting the right packaging to navigating insurance and transport logistics, learn how to safely ship artworks across any distance.

What Collectors Need to Know About Storing Their Art
By Lucy Howie
What Collectors Need to Know About Storing Their Art

Learn how to choose the right facility, control climate and humidity, and safely transport artworks to ensure their longevity.

How Can I Avoid Art Scams, Forgeries, and Fraud?

Protect yourself by buying from reputable galleries, auction houses, and online platforms like Artsy; verifying provenance and authenticity; and researching sellers before making a purchase.

How to Make Sure You’re Not Buying a Forgery
By Elena Goukassian
How to Make Sure You’re Not Buying a Forgery

Avoid art scams and forgeries by researching provenance, verifying documentation, and working with reputable dealers. Learn expert strategies to spot red flags before making a purchase.

How Art Collectors Can Avoid Online Phishing Scams and Social Engineering
By Elena Goukassian
How Art Collectors Can Avoid Online Phishing Scams and Social Engineering

Protect yourself from cyber scams in the art world by verifying dealer communications, securing transactions, and implementing best practices to prevent phishing and fraud.

How Do I Consign and Sell Art?

To sell art, choose between consigning with a gallery or auction house, understand the terms of the agreement, set realistic pricing, and ensure proper documentation to maximize your return.

A Beginner's Guide to Consigning Your Art for Sale
By Alina Cohen
A Beginner's Guide to Consigning Your Art for Sale

This guide breaks down the key steps for consigning your art, from working with auction houses and galleries, to understanding seller agreements, commissions, and pricing strategies.

5 Questions to Ask an Auction House Before Consigning
By Isaac Kaplan
5 Questions to Ask an Auction House Before Consigning

From understanding auction timing and marketing strategies, to negotiating fees and assessing sale potential, this guide covers the key questions every consignor should ask to ensure the best auction results.

How to Decide Where to Consign Your Art
By Justin Kamp
How to Decide Where to Consign Your Art

Should you consign your art to a gallery or an auction house? This guide unpacks the key differences, from the discretion and market control of galleries, to the expansive reach and marketing power of auction houses.

Art Collectors to Know

“Inside My Collection” interviews inspiring art collectors and offers a look at the pieces in their homes. The featured art collectors share their journeys into collecting; recent acquisitions; new artists they’ve discovered; preferred methods and advice for buying art; and philosophies on what it means to be an art collector today.

Inside My Collection: Steelo Brim
by Casey Lesser
Inside My Collection: Steelo Brim

The musician and MTV host shares the stories behind his art collection—started through Artsy—that includes leading artists like Sam Gilliam and Derrick Adams.

Inside My Collection: Patrizia Sandretto Re Rebaudengo
by Arun Kakar
Inside My Collection: Patrizia Sandretto Re Rebaudengo

Esteemed Italian art collector Patrizia Sandretto Re Rebaudengo talks about what she’s learned over three decades of purchasing art from her home in Turin.

Inside My Collection: Pete Scantland
by Casey Lesser
Inside My Collection: Pete Scantland

Pete Scantland is building an impressive contemporary art collection in Columbus, Ohio, featuring works by Amoako Boafo, Dominique Fung, Jenna Gribbon, and many others

Inside My Collection: Schwanda Rountree
by Cornelia Smith
Inside My Collection: Schwanda Rountree

Schwanda Rountree, a Washington, D.C.–base lawyer and art consultant, takes a thoughtful approach to collecting works by emerging and mid-career Black artists.

Inside My Collection: Roxane Gay and Debbie Millman
by Ayanna Dozier
Inside My Collection: Roxane Gay and Debbie Millman

Roxanne Gay and Debbie Millman share the motivations and stories behind the art collection they've built across their New York and L.A homes.

Read More Art Collector Profiles
Article Series
Read More Art Collector Profiles

Read more profiles of leading art collectors.