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We hope that the situation improves swiftly, and we will work closely with our exhibitors to deliver a successful fair in September. At the same time, we are aware of how dynamic the COVID-19 situation is and will continue to monitor the developments closely. The health and safety of our exhibitors, partners, guests, and teams remains our main priority, and we will adapt all our planning to the developing situation.
It was never meant to be a virtual fair in the sense of avatars walking around and saying ‘hi’ to each other. It’s supposed to be a platform which consolidates thousands of works from hundreds of galleries for hundreds of thousands of viewers. It’s meant to be a space where, within one ecosystem, within one user experience, you can access all of these galleries. We always labeled this as a first iteration, and obviously there are a lot of functionalities which we’d like to build on in the future. There are a fair amount of learnings about user experience.