Art Basel will launch online viewing rooms in March timed to what would have been the 2020 edition of their Hong Kong fair, which was
canceled earlier this month amid fears about the coronavirus outbreak. The first iteration of the initiative will run from March 20th to 25th; all the galleries that had signed up for this year’s Art Basel in Hong Kong have been invited to participate for free. VIP previews will begin on March 18th.
While the viewing rooms will provide a virtual alternative for this year’s Hong Kong fair, Art Basel emphasized that the initiative will run parallel to future editions of its fairs, giving gallerists space to showcase additional curated exhibitions not presented at the fair, with works’ price ranges included. For collectors, the viewing rooms will allow them to browse works, search by galleries, artists, and medium, and contact galleries directly with sales inquiries.
Marc Spiegler, the Global Director of Art Basel, said in a statement: