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Basketball, as a global phenomenon, is a reoccurring [sic] theme in my work and I am a longtime Cavs fan. [...] My family’s Cleveland roots go back to 1908 when my great grandfather moved to The Land. My grandfather, father, and I were all born in Cleveland. Cleveland is an iconic American city, and the people of Cleveland have immense pride in their hometown. To join the Cavaliers as creative director, and to have the opportunity to help shape and lead the team’s visual identity as we look ahead to the future, is an unbelievable honor that I cannot wait to share with the full community of Cavs fans and partners here and around the world.