“An egg has no gender, race or religion. An egg is an egg, it’s universal,” Godfrey, who works for The&Partnership, told the New York Times
. He also revealed that despite having “no gender,” the egg had been affectionately christened Eugene. He added that the project was partly inspired by wanting to best Jenner. “Could something as universal and simple as an egg be great enough to beat that record?”
Though it may have been created out of a spirit of competition, the egg has become a vessel for more altruistic messages. Godfrey and company partnered with Hulu to create a commercial timed to the Super Bowl that addressed mental health issues and directed those in need to the organization Mental Health America.
“People have fallen in love with this egg, and Eugene the egg wants to continue to spread positive messages,” Khan-Whelan told the Times.