The Adobe survey also polled emoji users on their favorite emoji pairings—a combo of “heart eyes” (😍) and “face blowing a kiss” emoji emerged as the most popular—their reasons for using emoji, and how they interpret emoji use by others. A vast majority of survey respondents (81 percent) feel that people who use emoji are more approachable and friendlier. Meanwhile 65 of respondents (and a full 83 percent of Gen Z respondents) said they felt more comfortable expressing emotions with emoji than a phone call. The survey results also showed strong demand for more diverse and customizable emoji—73 percent of respondents wanted more customization options to make their emoji better match their identities.
The findings of Adobe’s survey were not all hearts and kisses, though. Sixty percent of respondents said emoji can come across as impersonal or generic, and 35 percent said they’d sent an emoji that they subsequently regretted sending.