The Holocaust Museum celebrated its 25th anniversary on Monday with the announcement of a new goal: raising $1 billion by 2023. The museum set the ambitious figure after raising $715 million—$175 million above the museum’s target—from 366,000 donors for a campaign was supposed to end this year but will now continue. “We see that we have all this momentum that we really want to seize,” museum director Sara J. Bloomfield told the Washington Post. Raising $1 billion would be a coup for an institution with the relatively small operating budget of just $116 million. The Holocaust Museum has welcomed 43 million visitors, 15 million of which were students, since opening in 1993. The fruits of this final fundraising effort will go to expanding the museum’s educational impact and supporting its mission of inspiring people to “confront hatred, prevent genocide, and promote human dignity,” at a global scale. The vice chairman of the museum’s board, Allan Holt, who is the son of two Holocaust survivors, told the Post that the museum is not only a tool for remembrance. “It is education, prevention of genocide. There’s no shortage of work to be done to continue to carry the message,” said Holt.