According to What’s On Weibo
, a site that reports on trending topics on the platform, the hashtag #EverybodyKAWS had been glimpsed 140 million times by the end of Monday.
The stampeding masses fighting over the shirts confused many Weibo users, the report said, causing some to ask why, exactly, shirts featuring the designs of an American artist stoked so much aggressive buying. Some users apparently suggested that, rather than intense KAWS fandom, the rush was driven by sheer competition.
“I finally understand now,” one user quoted by What’s On Weibo said. “What I love is not UNIQLO, nor KAWS—what I love is to rush and clash with all these people!”
Or, perhaps the stampeding Uniqlo customers were no different from the speculating art flippers who have been acquiring KAWS with their own ulterior motives. What’s On Weibo reported that, by the end of Monday, the $14 shirts were selling for five times that price online.