On Monday, Marlborough
announced that it has purchased 547 West 25th Street in New York’s Chelsea gallery district, the building directly adjacent to its current space, and will expand its current real estate by 6,500 square feet. The acquisition of the space—which has been for sale since its former tenant, Cheim & Read
in early 2019, though it is currently occupied
by Blain | Southern
—will make Marlborough an outfit with a high-wattage Chelsea presence to contend with behemoths currently being built for Pace
, David Zwirner
, and Hauser & Wirth
With the expansion comes consolidation. The 57th Street gallery known as Marlborough New York will close at the end of the year, and the Marlborough locations in Chelsea and London’s Mayfair will have an integrated programming platform. The global outfit will be rebranded as Marlborough, doing away with the pivot to calling both Chelsea and Mayfair spaces Marlborough Contemporary, a change initiated
over two years ago.
Max Levai—who has been in charge of the Chelsea space since 2011 and also took a hand in managing the London space when programming merged in 2017—will be president of the rejiggered system. His father, Pierre Levai—nephew of Frank Lloyd, who co-founded Marlborough Fine Art in London in the 1940s—will be chairman, and Pascal Spengmann, who has been the director of Marlborough Chelsea since 2012, has been named vice president.
In a statement, Max Levai said: