McDonald’s creative agencies, apparently unaware of where Banksy’s allegiances lie, have swiftly begun appropriating the artist’s recent auction house stunt for branding purposes. “We got Banksy’d” is how Alex Branczik, head of Contemporary Art at Sotheby’s in Europe, put it after Banksy bamboozled collectors and (reportedly) staff alike when, right after it sold Friday for $1.3 million, his painting Girl With Balloon (2006) self-destructed. Now, major brands are rushing to get Banksy’d, too.
The image of the shredded work has been memed and is now serving as fodder for Golden Arches’ marketing. Two branding agencies served up some art of their own featuring french fries in place of the tattered image. Richard Agius, senior creative director at TBWA\ANG in Malta, posted one such picture on his Instagram, and DDB Vienna posted its own take on Facebook.