Jergon

JERGON exists both as a physical and online space centered on art promotion, debate and sale. JERGON scouts, fosters and supports primarily Berlin-based artists both emerging and mid-career by virtue of its knowledge of the territory and the city’s very nature. Handpicking talents and attesting their value, it carefully reflects Berlin’s internationality and status as one of the world’s most vibrant art prisms. Originally focused on photography it later broadened the scope of its activities to painting, video and performance art. Combining bold idealism with virtuous financial support for artists as well as far-sighted, rewarding investments for buyers, it pursues a paradigm shift led by the motto ‘art, regardless’ and lays the ground for what comes next for contemporary art.