WHATIFTHEWORLD

WHATIFTHEWORLD was founded in 2008. Originally the gallery identified a group of young contemporary Southern African artists whose practice was underpinned by both global and local contemporary art movements. These artists have, to a large degree, gone on to transform the South African art landscape. Using their social and personal identities they have twisted the previous generation’s resistance and conceptual based practice into something beyond merely protest conceptualism, embracing both materiality and humour. The gallery is also now beginning to nurture its second generation of young African based artists by supporting their professional development.