'People You May Know' is an algorithm used by Facebook for users to discover potential links and connections to other users. The website states “We show you people based on mutual friends, work and education information, networks you’re part of, contacts you’ve imported and many other factors.”
This function enables artists to build relationships and extend their networks within the art world. It may take the form of discovering other practitioners, sharing similar conceptual or material processes, or presenting their work to larger audiences including potentially gallerists, curators and collectors. Many artists foresee an ideal outcome of these newly founded links online, will result in opportunities for shows, sales and sometimes Internet stardom.
Online presence and documentation of work distributed through social media platforms such as Instagram, tumblr or Facebook have become part of artists' lifestyles and business models, which are often the only ways in which we are used to encountering contemporary art from many places around the world.
Perceptions of artists' practices are often solely built around their constructed online personas, intentionally or unintentionally they may find themselves caught between the possibilities and limitations of social media platforms. The more 'friends' are added, the higher the potential for even more 'friends' becomes available, this in turn generates many micro societies inside the ever expanding larger societies.
Participating artists: Julieta Aranda, Oliver Hickmet, Natalia Ibáñez Lario, Amalie Jakobsen, Perce Jerrom, Isaac Olvera, Michael Pybus, Paul S. Sánchez, Alfie Strong, Josh Whitaker.