Scroll Panorama

There came a time when cities ran out of space and skyscrapers were built.

Traditionally, the horizontal format has been considered as narrative and the vertical as descriptive. The video has been presented so far in landscape format but the role that mobile phones are having on the way we consume information is changing this tradition. Apps like Snapchat or WhatsApp make this change in format more and more present. In a time when information and connections between people are expanding, we see the whole world all at once, from top to bottom, in a vertical perspective, and less in the horizontal format of newspapers. We have, before our very eyes, the largest panorama in history but, paradoxically, it is offered to us vertically.

Felipe Pantone ponders these questions through the pieces made in Mexico in the last month, that he will present in his latest exhibition at Celaya Brothers Gallery. The artworks present a radical break with the square format as an approach to the panorama and the vertical perspective, to the displacement and the scroll, to the speed and the consumption of information.
Text by Omar Quiñones