About

The sans serif typeface, Helvetica, has been used by Zobernig since 1986 in his catalog and poster designs. For a 1993 group exhibition Zobernig, using orange, brown, gray, black, and white, subdivided the letters of the show’s main title REAL into four fields, in reference to Robert Indiana’s iconic LOVE paintings. One year later, the first REAL pictures were produced in the same colors. Bit by bit, Zobernig extended the color scale of the REAL images and years later added the word EGAL (German for “whatever”), which fills the canvas to the same extent as REAL. The words appear written into …