During a recent trip to New York, Clémence de La Tour du Pin hired a graphic designer from Chinatown to elaborate the visual identity of a Hotel. Hardly able to explain what a place that will never exist and that never did could look like, she sent a constellation of references, including the short captions of porn movies, the latest report of the yet-to-becommercialised fragrance of a high street clothing brand. For Japanese AV Model forced to suck Transsexual, the artist designed the aroma of this dislocated environment and reproduced one chapter of its physical reality.
The installation brings to mind the hybrid yet distinct aesthetics of “something” like a laundromat in Hong Kong, the reception room of a brothel that once was used as an Internet cafe, or the bathroom of a backpackers’ guest house. Steamy and sweaty, it’s “near and elsewhere”(1), we’ve all been there but we can barely remember.
(1) Marc Augé, Non-Places. Introduction to an Anthropology of Supermodernity