Phranc | The Great Outdoors

Phranc has adopted the moniker “The Cardboard Cobbler.” The artist’s vintage sensibility celebrating The Great Outdoors is the perfect complement to Sun Valley history. Phranc has a strong passion for the Wood River Valley and has been visiting since the age of 10. The artist’s newest exhibition is inspired by vintage Sun Valley vacation photographs, stories, branding, and by experiences and outdoor obsessions of friends who regularly “Summer” in the area.

ARTIST STATEMENT
"A new high in vacation pleasure," "For all that's fun under the sun," exclaim the tourist brochures of yore. These paper sculptures are intended to evoke the delight of a hole-in-one, a dip in the pool, fishing in an icy stream, or hiking a rugged trail. Let's dance the Hokey Pokey and escape from a world of worry. Let a paper lifejacket save you from yourself. Here's to summer in Sun Valley. Welcome to The Great Outdoors!
– XXX Phranc

ABOUT THE ARTIST
Focused on raising consciousness, provoking discussion, stimulating memories, and creating laughter, Phranc’s goal as a visual artist is to delight the eye and inspire the mind. Phranc champions humor and the Pop tradition of making the everyday object exceptional. Using found cardboard, paper bags, Kraft paper, and paint, the artist’s three-dimensional, life size sculptures literally sew together issues of personal identity, American popular culture and politics with the thread of Phranc’s grandmother’s sewing machine.