"The“Bellydancing 12,000,000 views This Girl She is insane ! Subscribe !!!” is the title of the most frequently viewed belly dance video on YouTube. The figure of 12,000,000 will have changed by the time of publication of this text – the author regularly adjusts the figure in the video's title with the increasing number of clicks; he does not, however, correct the incorrect punctuation and malformed language.
I’m interested in current media representations of the Orient and their implications. What does branding mean here? Commercialisation? What role does the Middle East play in mass media, consumer culture and pop culture?
The show replaces the belly dancing performance advertised with an examination of these questions.
As a German with an Iranian background, I’m able to draw on my own identity here. I frame quotes from art, pop and culture in a new context, in visual experimental arrangements and in video performances.
I try to avoid drawing conclusions – Iran, with its current political and social conditions, remains an open, ambivalent point of reference.
Anahita Razmi May, 2016