Women in Art Fair is proud to present its inaugural exhibition Fair Play, exploring notions of ‘femininity’
though the work of twelve women artists. Opening on 15 March 2018, the exhibition will take place at
Gallery Elena Shchukina, London.
In Fair Play, each artist offers a unique perspective on the female experience and what it means to be
a woman artist today. From the playful manipulation of traditionally feminine materials, to the subtle
subversion of representations of women’s bodies and sexuality, the works exhibited present femininity
as nuanced and multifaceted.
Fair Play seeks to expand our understanding of what femininity means, to celebrate our diversity, and to
create a space in which multiple voices can come together in a fruitful and positive exchange of ideas on
issues facing women in art today.
WIAF seeks to create a positive global platform from which self-identified female artists are given an opportunity
to show their work, and contribute to the developing exchange of ideas around gender, sexuality and culture.
March 2018 marks its inaugural exhibition Fair Play, as the first step towards creating an all female art fair in the
UK – managed by women, for women and all those who wish to celebrate their talent.
WIAF aims to:
• Work with galleries and artists to show creative, influential and powerful art.
• Cultivate, promote and support the work of female artists through its educational programme supported by
schools and art colleges.
• Engage experts, curators and collectors in public discussions that open doors to a constructive, insightful
dialogue about what it means to be a female artist, with both the gifts and challenges of expressing their
• Form collaborations and partnerships with creative, inspiring and influential businesses interested in supporting
this demographic, of which Gallery Elena Shchukina is the first.