HuXi is a art-lifestyle brand launched by Zhao Yiqian. HuXi, meaning 'to b reathe', is a creative platform that draws closer to every person's life through redefining fashion by art as if by breath. Designed with high-quality materials and artisan spirit around the motif of the Eastern and Western classical paintings, the products are revived into neo-classical minimalism to suit the tastes of modern people within the context of the artist's own painting.
The rapid development and growth of Chinese economy and contemporary art loaded young artists with impetuosity about being successful. Some artists are exclusively represented by internationally renowned mega-galleries and other local artists are struggling to attract attention. In the meanwhile, Zhao Yiqian has exceptionally launched his own brand with the motif of his own painting, HuXi. He designs, exhibits, and sells his brand products at art shops and design malls in UCCA, K11 Art Foundation, among others. Zhao also managed to design art products for digital exhibition of Klimt which attracted great public attention in China.
His products designed with juxtaposition and rearrangement of images in his own painting include clutches, cellphone cases, teapots, plates, cushions, T-shirts, etc. HuXi products depict the face of Jesus adorned in the cloth of Veronica, the landscape painting of Yuan Dyansty, Flowers and Birds painting of Southern Song Dynasty, and such. By reinterpreting and rearranging classic paintings with contemporary colors and backgrounds, the artist creates special products with high-quality materials and master craftsmanship with the theme of neo-classical minimalism.
Behind the launch of art and design brand, the creative director of GUCCI, Alessandro Michele, had a significant influence. A big fan of Michele, Zhao Yiqian draws a portrait of Michele wearing anaglyph 3D and features GUCCI Collection in his painting.
Michele comes from the family who collected art and grew up watching Renaissance paintings at home. The sensational runway of GUCCI Collection in 2018 featured various motifs of classic masterpieces.
Michele’s attempt to graft humanism, supernaturalism and contemporary art with the Renaissance era are quite analogous in Zhao Yiqian’s brand HuXi.
HuXi motivated by Zhao’s own painting carries out Art in Life that keeps pace with Chinese government’s cultural support project. And, such trend is widely spreading among youngsters born in 90s who are the mainstream generations of consumerism.
Zhao seeks to create the new, utopian beauty and find his own identity by succeeding the perspective of artists during the Renaissance who were proficient at many fields including architecture, painting, sculpture, design, and philosophy. Humanism or the human aspects such as sensibility, emotion, and creativity are the key issues in today’s society where A.I. is replacing human beings. For him, it is the artist’s role to try to return back to the age of classicism and recreate arts to reflect it through the mind of a young man.