Grimmuseum is delighted to announce four projects by Alona Rodeh for this year's ABC: new works presented by Grimmuseum, a tour as part of the Special Guest Program, a lecture on high visibility clothing and two outdoor sculptures at ABC's entrance.
Rodeh's artistic practice consists of extensive inquiries into cultural systems that merge objects, spaces and situations into carefully choreographed mise-en-scènes. Her ongoing meta-project Safe and Sound highlights the growing presence of safety markers in the urban landscape and their diffusion into popular culture.
Her growing digital collection of the many safety products available to consumers today, such as high visibility work wear, encouraged Rodeh to map out their graphic variations, following a process of deduction. At ABC, Rodeh will present 21 graphic works that trace various work-wear designs, all rendered in the strict format of 50x70x3 cm, and executed in industrial road paint on uncoated aluminium sheets. This sequence of works comments on the many variations of graphic visuals which are omnipresent in our daily routine, but become easily avoidable and often completely overlooked. For a short moment, removed from the gritty streets and placed in the context of cultural consumption, these unsung heroes of optical ingenuity take center stage.