Following a passionate kickoff in Los Angeles, IMMAGIS opened on 14 September 2017 the exhibition HEIMAT with more than 30 works from the book of the same title by German star photographer Ellen von Unwerth (*1954).
Right in time for Oktoberfest, von Unwerth invited viewers on a photographic journey through her childhood homeland of Bavaria. Her lavishly staged series delights with erotically charged images tinged with a touch of nostalgia and full of lust for life.
In her eponymous photography book from which this exhibition was curated, the native of southern Germany presents her repertoire inspired by Helmut Newton, relating humorous, lively, and cheeky narratives featuring a mostly female cast. Her images convey a strong love for nature, a seemingly omnipresent religiosity, and a playful approach to the attributes and attractions typical of the region, making a visit to this exhibition both a sensual and visual treat.
Von Unwerth’s visual ode to her Heimat (German for “homeland”) combines old-world charm with fresh, provocative eroticism, cheerfully subverts traditional gender roles, and shows that even lederhosen can be glamorous. Viva Bavaria!
Ellen von Unwerth worked as a top model in the fashion industry for ten years, before taking up the camera to become one of the world’s most sought-after fashion photographers. Her photographs have appeared in countless magazines, including Vogue, Interview, Vanity Fair, and iD, and she has worked on high-profile advertising campaigns for the likes of Victoria’s Secret, Banana Republic, Guess, Diesel, and Chanel. The fashion and music photographer lives and works in Paris and New York.