Contemporary Art, Monumental Art is exposed on the streets, in the parks and gardens, in any public places and favors all materials; from metals to resins, from textiles to electricity…
This way it can be seen by thousands of people, more than when exposed in a museum. Thus, it offers to its public a sudden and unexpected viewing experience.
Thus, the sculpture shatters the barriers and becomes democratic. It communicates instantly with the viewer and can therefore be interpreted from a distance. The sculpture has always been a symbol in the space, appropriation of a territory and an eternal dance between the light and the shadow.
The sculpture gets off its pedestal and seizes everything. It stops listening to the rules and refuses to exist in a given architectural context. It takes its own space, its own role in the society and inspires a sharp reaction within its viewer. A reaction that differs from the essential and ordinary admiration, passive or indifferent way that the sculpture had been considered over the past centuries.
Palaces and Hotels, Contemporary Art Museums, wineries, architect headquarters, firms, business centers… The sculptures arise in the middle of the parks, gardens and buildings and are the fruit of numerous intentions such as the prestige, success, tourism and image… Thus, the sculptures create a sort of a sculptural path. The boldness and the inventiveness of the sculpted shapes defy gravity.
It creates touristic dynamics with an attraction, thanks to the open-air architecture. Monumental sculpture is analyzed as being a sign of success, evoking emotions and offering this way a perception that marks the viewer.
Figuratif or abstract, the sculpture bases its language on affects because its unfolding is guided by emotions.
The collector can thus share his passion and allow his business to benefit of the image associated to his dynamic artwork.
Non-personal benefits are diverse. In addition to embellishing the properties that are sometimes too strict, or often monotone architectural complexes, the sculptures can offer any space an instant and easily recognized identification.