FRESH! is both a platform for young, emerging talent as well as an opportunity for young collectors to discover art for their fledgling collection.
Based on the criteria of originality, execution and concept, selected artists explore the theory of perceived space, time and identity in relation to their own individual understanding within contemporary culture and society. Using both their own personal interpretation and that of the viewer; the artists selected demonstrate the concept of “contemporary” via their lack of a uniform method; the show is a diverse platform combining photography, classical painting, abstract constructionism, collages and sculpture.
One of the cornerstones of contemporary art is the philosophy that the viewer plays a role by responding, reacting and interpreting art – even completing the artwork by contributing their own personal reflections and interpretations. With this in mind, the exhibition offers the viewer a rich resource through which to re-consider and re-think that which is considered familiar; the viewer is invited to play an active role in the construction of meanings that are both apparent and hidden.