MadC started with graffiti writing 22 years ago. During this time, she made a name for herself in a male dominated scene. In the first 5 years of spraying in the streets, MadC purposely avoided using the colour pink to make sure no one could guess she is a woman and that her pieces would only be judged by their quality. She has come a long way, stayed true to herself and proudly uses pink in her paintings today.
Pink in all its various tonalities is a very powerful colour to MadC, as it combines the qualities of red and white. Red stands for passion, power and vital energy. White represents purity, openness and wisdom. Thus, the colour pink reflects MadC’s artistic practice perfectly. Besides the predominant color pink, in her new solo show MadC accentuates her roots in graffiti by utilizing drips, splashes and flares. Instead of using graffiti writing in its formal and functional way, she developed an artistic practice based on capturing the energy and expression of it. Although using references to graffiti her signature style and the meaning of her art works has evolved further. The artworks if this exhibition reflect MadC’s own history and her artistic pursuit as a female artist. Away from the need of writing a name, her paintings have become a pure abstract and emotional statement - Pink Power.
She is not only a talented and emerging artist but also a professional author for Graffiti and Street Art, which show her cultural and anthropological insight. She published Sticker City – Paper Graffiti Art (2007) and Street Fonts – Graffiti Alphabets From Around The World (2011). One of her first remarkable pieces was the 700-Wall (2010) with a size of 700 m2. In 2018 she broke her own record when she painted the 1000-Wall for newly inaugurated Hotel The Paragon in Chicago. This mural is most likely the largest art piece created by a single artist
We cordially invite you to the opening on October 25 from 6 pm. The exhibition runs from October 26 to November 25, 2018 at the Kolly Gallery in Zurich.