KREËMART announces the one-day-only performance of "La Gabbia" by Romina de Novellis, to be presented at the VIP opening of São Paulo's SP-Arte 2016 fair. First conceived in 2012 for the group show “Les états limites” at 7.5 Club in Paris, La Gabbia features the artist sitting naked with white roses in a cage constructed of wood and chicken wire. One by one, she pushes roses through the openings in the mesh, slowly constructing walls of roses around herself. As the performance progresses, de Novellis becomes more and more obscured. La Gabbia is a performance about the universal suffering of the body. The woman inside the cage chooses to escape through asphyxiation, erasing her own body and spirit through a tragic yet poetic gesture.
What remains at the end is the trace of this gesture: a cage constructed of damaged roses, and the shadow of the body contained within. A limited quantity of 200 numbered editions by KREËMART in collaboration with NYC-based ARQUISTE Parfumeur will be available for purchase. ELLA is a scent created and curated by Carlos Huber, an architect specializing in Historic Preservation. ARQUISTE is a fragrance collection that transports the wearer to evocative moments in history.
"A scent is a time capsule. It can invoke our most intimate memories and dreams and open doors to distant worlds."
Based in New York, KREËMART takes contemporary artists out of their usual creative process by providing the medium of sugar as their ultimate provocation. KREËMART puts no restrictions as to the artists’ conceptions. We curate the idea together with the artist and partner them with the best pastry chefs to have their works of art realized in the most faithful manner. KREËMART is an artistic entity. Past collaborators include: Marina Abramović, Maurizio Cattelan, Rirkrit Tiravanija, Vik Muniz, Terence Koh, Kalup Linzy, Anselm Reyle, and Richard Tuttle (to name a few).
"La Gabbia" follows KREËMART’s previous collaboration with the artist for her US debut of the performance at the VIP opening of The Armory Show 2016 in New York, and her April 2015 performance of "Watermelons" at the Palais de Tokyo, which coincided with the opening night of Hector Zamora’s installation But A Melon For Ecstasy. These works were featured as part of a KREËMART Happening in which Zamora and Pierre Hermé collaborated to create edible editions reflecting But A Melon For Ecstasy.