Kreëmart
The Armory Show 2016

KREËMART announces the one-day-only performance of "La Gabbia" by Romina de Novellis, presented in collaboration with Galerie Alberta Pane (Booth 773) at the VIP opening of New York’s The Armory Show 2016 from 12pm to 6pm. First conceived in 2012 for the group show “Les états limites” at 7.5 Club in Paris, La Gabbia features the artist sitting naked with white roses in a cage constructed of wood and chicken wire. One by one, she pushes roses through the openings in the mesh, slowly constructing walls of roses around herself. As the performance progresses, de Novellis becomes more and more obscured. La Gabbia is a performance about the universal suffering of the body. The woman inside the cage chooses to escape through asphyxiation, erasing her own body and spirit through a tragic yet poetic gesture. What remains at the end is the trace of this gesture: a cage constructed of damaged roses, and the shadow of the body contained within. A limited quantity of numbered editions by KREËMART in collaboration with NYC-based ARQUISTE Parfumeur will be distributed during the performance. ELLA scent is created and curated by Carlos Huber, an architect specializing in Historic Preservation, ARQUISTE is a fragrance collection that transports the wearer to evocative moments in history. Editions will also be available for purchase.
Based in New York, KREËMART takes contemporary artists out of their usual creative process by providing the medium of sugar as their ultimate provocation. KREËMART puts no restrictions as to the artists’ conceptions. We curate the idea together with the artist and partner them with the best pastry chefs to have their works of art realized in the most faithful manner. KREËMART is an artistic entity. Past collaborators include: Marina Abramović, Maurizio Cattelan, Rirkrit Tiravanija, Vik Muniz, Terence Koh, Kalup Linzy, Anselm Reyle, and Richard Tuttle (to name a few).
"La Gabbia" follows KREËMART’s previous collaboration with the artist for her April 2015 performance of "Watermelons" at the Palais de Tokyo, which coincided with the opening night of Hector Zamora’s installation "But A Melon For Ecstasy". These works were featured as part of a KREËMART Happening in which Zamora and Pierre Hermé collaborated to create edible editions reflecting "But A Melon For Ecstasy".
Located in Paris and specializing in contemporary art, Galerie Alberta Pane energetically supports experienced and emerging international artists from France, Italy, United Kingdom, Portugal, Bulgaria, Austria, USA and Argentina, promoting the conceptual force of their projects. The gallery also encourages artists' experimentation in space and urges them to work in balance with their environment. The understanding and analysis of our time is the main purpose of their reflection. It can be focused on nature, on reality and space perception, on collective or on the social environment.
Romina de Novellis is an Italian performer, born in Naples in 1982. She currently resides in Paris, France. Her artistic work addresses the concept of the body in a public space, and
deals with the vulnerability that comes along with subjecting oneself to the gaze of the public. Through gesture and exposure, de Novellis explores how states of trance, alienation, and madness can manifest on the body, especially in the precarious human conditions that exist.