The presidential elections of 2018 were the first in the era of social media, where the militancy
and the voice of the Mexican people seemed to merge into a collective “I”, in first person, eager
to be something more than the spectator of a political history that seems to have always been
steered by others.
The Latin American media has always been the comrade of the ruling classes and has managed
much more than the elections throughout history. When social media arrived on the scene, the
overwhelming sentiment was that this era was over, and that we could finally take democracy
into our own hands. That we were the main characters and no longer secondary to the reality
that we live. But isn´t this feeling of participation and belonging –to which only a minority of
society can approach– an illusion? The Internet is present on smartphones, as newspapers are
on the streets.
Diego Berruecos (Mexico, 1979) reflects through his artistic practice on political events and on
the ethic as well as aesthetic construction of politics in Mexico. His new solo exhibition,
Obstinada contemplación del trabajo del mañana (Obstinate contemplation of the work of
tomorrow), continues on this path. Here he adds together his obsession with the passage of
time, repetition as a form of temporality and his secret job as an amateur researcher, and his
work experience as a photo editor in print media.
During the 120 days leading up the elections,
Berruecos bought the newspaper religiously every morning and photographed himself holding
it, displaying the day’s headlines to the camera. In a same roll, he was recording the progress of
time and the different editorial lines that were woven from it. Forging an immediate past in the
action of capturing that present. Each roll of photos left a strip of contacts as a result. 36 photos
that stand for themselves and as a whole and that trigger, from an apparent simplicity, a
complex series of data. Berruecos faces the spectator, this information laid bare on his face in a
gesture reminiscent of the signs of life sent by kidnappers to the families of the abductees. The
question is imposed: Will we be able to free ourselves?