On November 6, 2016, the contemporary cultural brand “Xu Zhen” will launch its world first store in West Bund area in Shanghai.
Operated by MadeIn Company, Xu Zhen artwork retail store will offer customers the chance to discover and purchase artworks, including sculptures, installations, but also limited editions, clothes, unique carpets, furniture and more conceived by the brand Xu Zhen.
Dedicated to “the production of creativity and the exploration of contemporary culture’s infinite possibilities” Xu Zhen is a brand focused on artwork creation and cutting-edge culture development. The brand was established in 2013 by internationally renown contemporary artist Xu Zhen, under the flagship of MadeIn Company.
“Xu Zhen Store” is the world's first, one-of-a-kind artwork store. It differs from museums, galleries or other art institutions in a new cultural form. “Flagship stores” will redefine the cultural needs in the global internet age, where “sharing” provides a starting point for “owning”. From then on, the public has in its hands the power to use art, and we now enter an era where “artwork becomes a necessity”.