My Thoughts on Buttons
by Yuko Katayama, founder and creator of KOCHU KOCHU.
After I wake up, I start to work with buttons. By the time I realize, most days it is past midnight. The more and more I interact with the buttons.
Rather than getting bored, I want to touch and work with buttons, as much as I can, if possible without sleeping. I never imagined that I would feel this way now.
In Paris, 2010, I first participated in an exhibition with a fashion label. My world was introduced to The World for the first time! I founded the KOCHU KOCHU brand. In March and October, for two seasons, I participated in a Collaborative Exhibition. Following media coverage by foreign media and bloggers, I started to receive offers from major department stores, select shops, brands and galleries in Japan.
Just one button is useless, so the sample books are thrown away.
Buttons are not used as often as they used to be in contemporary fashion.
Local button stores are forced to close down.
Buttons itself, are becoming an item of the past in the fashion industry.
It all started with a button sample book which was given to me by an apparel manufacturer when I was working as a stylist for a hair/makeup magazine. I created an accessory item from the buttons in this sample book.
I do not think I would be here now where I am, if I were not working in the Stylist profession, without all the people I have met.
When a client puts on a necklace she is attracted to when they look into the mirror, the joy of seeing her become a little girl, that is when my heart feels happy.
Also, when they tell me stories like when they put on their necklace and get asked questions, and when they reply ”buttons” the conversation expands and helps them make new friends.
Through social media, new communications take place, which is joyous too.
Just one button may be forgotten, but when 10, 100, 1000 come together,
I feel that they start to sparkle with a new and stronger, beauty.