Mizuma Gallery is pleased to announce hyP3<y<lu5, an exhibition by Indonesian artists duo indieguerillas.
hyP3<y<lu5 (read: hypecyclus) encapsulates indieguerillas’ view on the current socio-economical state of the Indonesian society as well as the rest of the world. In the age of the internet and social media, digital data such as numbers of followers, views or likes is one of the key drivers in the creation of hypes that leads to the increase in economic value of a thing or a person. The belief that a person’s connection between groups increases their value to society has taken a new meaning since the invention of social media platforms. This global phenomenon has opened up a new breed of business opportunities that we never could have imagined before, although at the same time it has also created a surge of materialistic behavior in our modern society.
In their art practice, indieguerillas are strongly influenced by the phenomena of the internet and social media. Although they are a part of the society, at the same time they are strongly critical towards what is going on in their society. In a way, their art is a form of self-criticism. They see themselves as Javanese people packaged in the hyped-up global, predominantly Western, culture. Thus, hyP3<y<lu5 is their attempt to bring back the interest in the local culture through ideas and things that had lost their popularity, drowned in the global hype of the internet and social media. This exhibition demonstrates indieguerillas’ use of art as their tool to revive the hype of their local culture, making it relevant to the Millennial generation.