Alexandra Lethbridge looks at the concept of visual perception and how easily we can be deceived. Her series ‘Other Ways of Knowing’references magic tricks and misdirection traditionally designed to influence choice and transforms them into a new visual language.
Sep 23rd – Dec 23rd 2018
Other Ways of Knowing is an exploration into the illusion of magic and misdirection in comparison to ideas of criminal hoax, deceit and trickery. The pairing of these concepts, visually aims to examine how our perceptions interpret and inform our understanding of information in different contexts through the employment of deceptive clues, false emphasis, and symbolic meaning.
How we interpret information can be understood through methods described as ‘Ways of Knowing’; the tools that help us scientifically break down how we come to acquire knowledge.
There are eight methods, Language, Sense-perception, Emotion, Reason, Imagination, Faith, Intuition and Memory. ‘Other Ways of Knowing’ focuses on visual perception; against that of our own instinct. Adapting these methods by concentrating on aesthetic judgments rather than abstract reasoning, the photographs play with intuitive understandings of what we’re seeing and ask us to judge for ourselves whether what we encounter is fact or fiction.