The developments of the Post World War II years transformed Sonoma County, moving what had been a series of farm towns into a new era, transforming the city landscape and shifting power away from agricultural interests. Cheap land, lack of regulation and the GI Bill afforded unprecedented opportunities to ambitious entrepreneurs throughout the county. Developers and their financial backers altered the political power structure and new cities emerged. Social life changed apace. Following a national trend, people dressed up more, ate out more and partied more, while new challenges emerged on the national scene.