James Bridle’s work explores the interplay between contemporary technology, culture and society.
Bridle’s latest body of work examines human and machine agency and knowledge through the lens of
artificial intelligence, autonomous vehicles, and geo-engineering. The autonomous car and the issues it
raises stand in for many of the questions facing us today — from our relationship to technology and
artificial intelligence, to the automation of labour and the political opacity of complex systems.
Using freely available tools and research papers, through a process of engineering and self-education,
the artist seeks to understand both how to appropriate contemporary technologies for divergent
purposes, and, when necessary, how to resist them. Informed by histories of “the cloud” as mystical as
well as technological metaphor, together with practical, programmatic experience in artificial
intelligence, the work brings together active, alchemical elements - gold for transmutation, salt for cloudbursting
- with cutting edge predictive technology.