Plusdesign streetscape is a concept that revisits the initiatives taken by the gallery during the last two years.
Plusdesign’s intent is to create a promenade of peculiar installations from the beginning to the end of the booth.
The connection between MM Paris, Colombian sound systems and the marble efforts of Will West reside in a deep involvement with street and urban landscapes. To translate these urban features into the domestic realm is one of Plusdesign’s main aims.
Therefore the alluring qualities found on the streets of Cartagena’s carnival to the imaginary deserts of MM Paris, the pieces presented are re-thought as enclaves of a new domestic environment.
Given the artist’s intention of dressing up conventional everyday functional objects with sculptural motifs, Plusdesign arranges the setting imagining how these elements build up what could be seen as a new domestic space.
In the entrance the visitors are welcomed by both a colombian PICO ’Lo Maximo’, and a western PICO, ‘Mini Pico Blitz’ by Kram / Weisshaar.
Just around the corner two other pieces belonging to the same series are placed behind, the ‘360 Sound’ PICO by Jonathan Nesci (specially produced for the fair) and the colombian ‘Garnacha’. In front of them the ‘Citronnier ou Laurier’ by MM Paris, recalling lemon trees, are placed over the carpets from the same designers, facing each other in constant dialogue. Towards the end of the booth the visitor encounters a light white grid containing the marble jugs by the english Will West.
With this layout, the Streetscape of Plusdesign takes the visitor from a Cartagena street carnival, passing through utopian Parisian lemon trees, to the sculptural stone jugs that serve as their backdrop.