Rosier Gallery is pleased to present further color photographs from JeongMee Yoon’s series “The Pink and Blue Project” from January 9th through April 10, 2014. The artist has continued to develop this body of work since Rosier Gallery exhibited the series’ initial images in early 2007.
JeongMee Yoon photographs young children in their rooms surrounded by their clothing, toys and accessories. For the girls, these rooms and objects are uniformly pink, visualizing sweetness and femininity, while for the boys, the pervasive blue coloring references their strength and masculinity.
Are these color choices, across all the ethnic groups depicted in the series, the innate preferences of children? Or do they result from pervasive cultural and advertising influences now nearly universally experienced? While the answers to these questions remain ambiguous, the material abundance of our society and a parent’s love of their child pervade the series. These commonalities are striking, but subtle differences, such as objects illuminating the multi-lingual environment for some children in our multi-cultural world, remain equally illustrative.
JeongMee Yoon’s photographs are distinguished by their bold, vibrant colors and hyper-realistic depiction of the children and their clothing, toys and accessories. The ordered display of these objects references a museum collection, a theme explored in Yoon’s earlier work, emphasizing the importance of the objects to the child and as a vehicle for communicating an individual’s personality and values. The resulting vivid “wall of color” embodied in the photographs offers an imagery that reinforces the thematic qualities of the work.
JeongMee Yoon’s work has been widely exhibited in galleries and museums around the world, including the Busan Biennale and Gwangju Biennale in South Korea, Casa Asia in Barcelona, Spain, Paris Cinema in Paris, France, The 12th Annual International Exhibition in New York City, the Boston Museum of Fine Arts, USA and the National Museum of Contemporary Art, South Korea. Her work has won numerous awards, including the prestigious 2006 Daum Prize, presented by the Geonhi Art Foundation, Seoul, South Korea and The Sovereign Asian Art Prize, Hong Kong, in 2011. Images from The Pink and Blue Project are held in the permanent collections of The Museum of Fine Art, Houston, USA, Philadelphia Museum of Art, USA, Library of Congress, Washington, DC, USA and Seoul Museum of Art, Seoul, South Korea among numerous other museums and public corporate collections. The work has been published and reviewed in publications including The New York Times, LIFE magazine, Art in Culture, Art News, American Photo, Esquire and many others. The artist’s book, “The Pink & Blue Project” was published by Geonhi in Seoul, South Korean during 2007. The artist earned both a B.F.A from Seoul National University and a M.F.A from Hong-Ik University in South Korea and in 2006 received her M.F.A. from the School of Visual Arts in New York City. JeongMee Yoon was born in Seoul, South Korea in 1969 and currently resides in that city.