New San Francisco Boutique Art Fair to join SF Art Week,
January 12 - 14, 2018
A boutique pop-up art fair, called The East Cut Art Fair, will take place in a
3,000 foot retail storefront just south of Market Street in mid-January 2018.
Timed to coincide with the two major international fairs, Fog, and Untitled
over the same weekend, The East Cut Art Fair will feature contemporary art
that has been curated by four professional Bay Area gallery directors, all
under one roof. Participating galleries include Chandra Cerrito
Contemporary (Oakland), George Lawson Gallery (San Francisco), Seager
Gray Gallery (Mill Valley), and SLATE contemporary (Oakland).
SLATE contemporary partners Danielle Fox and Shelley Barry worked as
co-producers of the fair, reaching out to a selection of galleries that could
offer both quality and variety to visitors. They felt that by putting together a
small and select group of galleries in a more intimate space they could offer a
different kind of experience – one that is straightforward, unpretentious and
yet carefully curated, each gallery offering their own particular vision to the
mix. The boutique nature of the fair allows for a kind of consistency that
larger venues cannot always insure.
The presentation differs from those of other art fairs, which are modeled
after trade shows with booths. This fair will present as a gallery exhibition
with artwork from all four galleries displayed on exterior and floating walls.
Media include sculpture, painting and photography and prices will range
from $500 for unframed photographs to $20,000 for paintings by artists with
While most fairs have a very high entry price for the galleries, hence a high
risk factor, the costs of The East Cut are considerably lower.
“For SLATE contemporary, explains Co-Director Danielle Fox, “this
creates and exciting opportunity to exhibit photography and smaller works
which tends to be lower priced than painting. I remember realizing a few
years back, after I built an art fair booth around photography, that even if I
sold everything in the booth, I would not be able to cover my costs. It broke
my heart to tell artists that I could not show them at the fair because the
work was not expensive enough. The East Cut Art Fair creates an
opportunity to do just that, and to even take a few risks with new artists who
are just establishing their reputations and markets.”
Another important difference is that the East Cut Art Fair is entirely free to
the public and welcomes families to come, offering a family-oriented tour of
the exhibition, called “Looking at Art” on Saturday and Sunday at noon. All
ages are welcome.
At the East Cut Fair, visitors will encounter a wonderful diversity of styles
from the tight geometric abstraction of Connie Gold, Mel Prest and Mickey
Kelley (Chandra Cerrito Contemporary) to the looser geometries of Maya
Kabat (SLATE contemporary) or Kellyann Burns, Jenny Bloom, David
Becker and Stephen Beal (George Lawson Gallery). They will all see an
interest in the figure found in the paintings of Marianne Kolb (Seager Gray
Gallery) and the photography of Christy Lee Rogers and Barbara Kyne
(SLATE contemporary) along with minimalist references to nature in works
by Barbara Wildenboer (Seager Gray) and Tressa Pack (SLATE
contemporary). While many Bay Area artists are featured, the show also
includes artists from as far away as South Africa and cities across the country
offering an opportunity to expand horizons with work by artists on a
national and international level.
The non-profit East Cut Community Benefit District is co-producing the
fair as a way to both raise their pubic profile and foster community within
the district (which lays broadly between Mission and Harrison, Stuart and
2nd Street, and contains the Rincon Hill, Transbay, and Folsom Street
neighborhoods). Location sponsor Tishman Speyer has donated the space as
a way to activate the neighborhood and support the broader Bay Area arts
The fair will be open to the public on Friday January 12th from 10-5,
Saturday January 13th from 10-7, and Sunday January 14th from 11-5. The
venue is easily accessible by public transit, only 1.5 blocks from the Market
Street and Embarcadero Bart station.
For further information: firstname.lastname@example.org